B2B Multi-Channel Marketing Campaign
Alaska Communications needed to communicate the value of their suite of business solutions, which included products and applications that improve employee collaboration, mobility, and productivity. Our team worked to develop a range of messages, imagery, and tactics that both resonate with business owners and the adventurous spirit of Alaskans.
We aimed to develop creative that spoke directly to the target audience: business professionals in Alaska. The creative needed to spark curiosity, drive traffic to the landing page, and ultimately drive conversions.
We selected images showing individuals in Alaska environments, juxtaposed with messaging related to everyday tasks one might do as a business professional. This demonstrated effectively that by partnering with Alaska Communications and implementing their business solutions, a business owner could indeed have it all.