Our relationship with AIDEA began in 2014, when we were awarded a public relations and communications contract. To date, the most visible work is the rebranding of AIDEA's print collateral materials, which include annual reports, educational materials, and advertisements in various resource publications. To develop a more cohesive brand, we employed a more contemporary color palette containing the blue and gold found in our state’s flag as inspiration. We apply broad swooping strokes of these colors to brand everything we produce for AIDEA—perpetuating a strong sense of continuity to every communications piece.