Lithia Kia of Anchorage

Case Study

Lithia Kia of Anchorage is an established car dealership in the Anchorage area. The dealership has always prided itself on offering outstanding levels of customer service and a home feel from the moment customers walk through the door. A full service dealership with sales, service, finance and parts departments, the business was revved up to build on its reputation for excellence.

Marketing Objective
Lithia Kia, the only Kia dealership in Alaska, has developed a strong ethos around the quality of service and the strength of the relationships with customers. In recent years Kia has developed a great reputation for reliability and quality, and with the launch of the new Kia Stinger model, the dealership was eager to communicate their passion for exceeding customer expectations, grow the business, strengthen existing customer relationships and foster outstanding brand loyalty.

As with all our clients, we start with a full suite of marketing tools and then carefully analyse the marketplace to select the most relevant channels to target the most important market segments. At Lithia Kia this included the development of an engaging social media profile across Facebook and YouTube, the delivery of carefully designed media campaigns including digital, radio and the development of print media. We developed a photo library, made improvements to the website and focused on communicating effective sales messages to existing and potential customers. Throughout the project our focus was on creating a plan that emphasized the sense of the dealership being ‘local’, and the messages this conveys to the target market of a friendly, understanding service provided by people who know their customers by name.

Since we started working with Lithia Kia the firm has seen improved sales, increased repeat business and customer feedback that reflects the firm’s values. Website hits have remained steady, YouTube views have increased and online and phone enquiries have seen an upsurge. We ensure that we are accountable to our clients through weekly data analytics and regular engagement with the Dealer Principal to ensure that our efforts are making a positive impact.

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