Digital Marketing—Search Engines and Social Media
Reach the right audience with curated messaging and build customer momentum using a system designed to deliver effective content
Digital marketing is a calculated, sometimes complex process. There are no short-cuts. A well-established digital presence involves optimizing company websites for readability, establishing trust between search engines and sites, boosting site traffic through display ads and/or pay per click ads, and tethering business social media profiles to search engine keywords.
This method of marketing is growing faster than any other marketing channel, due in large part to its ability to micro-target and retarget audiences, and its powerful return on investment. Begin work with Walsh|Sheppard when you meet the Account Strategists assigned to your business to discuss your goals and find the optimal digital marketing mix for your business.
DRIVE TRAFFIC TO YOUR WEBSITE
YOU SET THE BUDGET
CUSTOM STRATEGIES AND SUPPORT
CASE STUDY: 10TH & M SEAFOODS
Walsh|Sheppard organized a six-week digital campaign for 10th & M Seafoods that targeted audiences within Alaska and the greater United States. Using social media marketing, search engine optimization, and digital ads, our combined digital advertisements netted an 809% return on investment—as measured purely through online orders.
During the campaign, 85% of website visitors were new customers. It is highly likely that a portion of phone and walk-in orders can be attributed to impressions created via online media channels. It is also likely that sales driven by indirect marketing (word of mouth recommendations between customers) occurred at a significant rate. 10th & M Seafoods also increased their social media followers by 11.45% as an indirect campaign benefit.