Digital Marketing—Search Engines and Social Media

Reach the right audience with curated messaging and build customer momentum using a system designed to deliver effective content

Digital marketing is a calculated, sometimes complex process. There are no short-cuts. A well-established digital presence involves optimizing company websites for readability, establishing trust between search engines and sites, boosting site traffic through display ads and/or pay per click ads, and tethering business social media profiles to search engine keywords.

This method of marketing is growing faster than any other marketing channel, due in large part to its ability to micro-target and retarget audiences, and its powerful return on investment. Begin work with Walsh|Sheppard when you meet the Account Strategists assigned to your business to discuss your goals and find the optimal digital marketing mix for your business.

POWERFUL SOLUTIONS

Customer-tracking software instantly reflects summary and individual customer data. This invaluable insight into customer behavior allows for adapting campaigns to maximum effect, addresses areas of weakness, and anticipates high- performance opportunities.

COST EFFECTIVE

Digital marketing is the most cost-effective way to reach your audience. Choose whether your advertisements charge by click or the view to guarantee your business goals net greater returns for every dollar spent.

DRIVE TRAFFIC TO YOUR WEBSITE

Our team will analyze and update your website to boost its visibility for search engines. Greater visibility means more opportunities to connect your business with the largest and most relevant audience possible.

YOU SET THE BUDGET

You determine your budget, and we recommend strategies in harmony with your business’ identity and campaign goals, so your digital presence can grow in a manageable way.

ACCELERATED RESULTS

Digital campaigns launch quickly, and report effectiveness immediately. Digital marketing is active, swift, and objective— meaning your campaign’s strategy can adapt to its customers more quickly than ever before.

CUSTOM STRATEGIES AND SUPPORT

Every business needs its own strategy to succeed. Our expertise as digital marketers and commitment to customer service means we’re there for clients—before, during, and after each campaign.

CASE STUDY: 10TH & M SEAFOODS

Walsh|Sheppard organized a six-week digital campaign for 10th & M Seafoods that targeted audiences within Alaska and the greater United States. Using social media marketing, search engine optimization, and digital ads, our combined digital advertisements netted an 809% return on investment—as measured purely through online orders.

During the campaign, 85% of website visitors were new customers. It is highly likely that a portion of phone and walk-in orders can be attributed to impressions created via online media channels. It is also likely that sales driven by indirect marketing (word of mouth recommendations between customers) occurred at a significant rate. 10th & M Seafoods also increased their social media followers by 11.45% as an indirect campaign benefit.

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